The Publicis Conseil project involved adjusting the language of AXA’s home insurance policies to protect victims of domestic violence. Google’s mixed cookie messaging—will they go away or will they ...

Earlier this month, many of us let out a collective groan as we received that dreaded message: “Have you seen the latest Adalytics report?” Cue the usual discussions of the ad industry’s latest horror ...

Economists are famous for hedging their bets. Ask an economist a question, and they’ll usually respond with, “Well, it depends.” And when it comes to potential remedies in the Google ad tech antitrust ...

Alphabet Inc.'s Google fought back against antitrust litigation by a group of ad tech exchanges that alleges the tech giant ...

The ad-tech firm known for mobile gaming is scaling new bets in e-commerce after revamping its Axon engine with AI last year. Advancements in AI-driven advertising gave AppLovin a performance boost in ...

One of the fastest monopoly trials on record wound down Monday, as US District Court Judge Leonie Brinkema heard closing arguments on Google’s alleged monopoly in a case over the company’s ad tech.

In the final part of this series, we share more views from ad tech experts regarding what’s currently shaping the industry.

Shares of The Trade Desk (NASDAQ:TTD | TTD Price Prediction) are down roughly 13% to $20.41 in early Friday trading after the ...