Amazon Ads announced a new agentic AI tool, Creative Agent, that is says “empowers UK advertisers to easily create professional-quality ads for campaigns”. Within Creative Studio, advertisers can now ...

Amazon Ads' Fabrice Rousseau explains how AI, Creative Agent and interactive advertising are reshaping brand experiences, ...

An A/B test of Amazon’s AI video tool reduced production time by months for a Cuisinart video, but humans were still needed ...

Amazon is expanding its suite of generative artificial intelligence (AI) products targeted at marketers with a new conversational assistant, according to an announcement shared with Marketing Dive.

Amazon is turning its sprawling cloud, retail, and logistics empire into a test bed for a new generation of AI agents that do far more than chat. The company is rolling out tools that can plan ...