Media Consulting Group (MCG), a global leader in programmatic supply management and optimization, today announced a strategic ...

For years, independent agencies won business by being different from holding companies: agile, responsive and flexible, with ...

In sync with its efforts to focus on out-of-home (OOH) advertising business, OUTFRONT Media Inc. OUT has announced the expansion of programmatic transit advertising in New York City's Metropolitan ...

To tackle programmatic fragmentation from both sides of the transaction, AdLib, provider of the leading demand-side platform (DSP)-agnostic media buying platform for in-house programmatic teams and ...

For more than a decade, digital advertising has been built around the promise of identity. The industry invested heavily in ...

In today’s dynamic digital landscape, brands of all sizes are armed with an unprecedented resource to magnify their impact and effortlessly connect with their desired audiences: programmatic media ...

It’s hard to find a topic that all marketers agree on, but if there is one, it’s likely that programmatic ad buying continues to be a dominant channel for advertisers looking to scale. In fact, it ...

Retail media continues to ascend as one of digital marketing’s fastest-growing channels. The red-hot segment, which gathered its early momentum from on-site search and display advertising and the ...

If programmatic media buying were a sport, media agencies would probably say they won their first Olympics medal this year. The vast majority (90%) of programmatic Olympics ad sales on Peacock are ...

While considerable improvements have been made in the efficiency of their ad spending over the past couple of years, major advertisers are losing the programmatic media-buying arms race, with the ...

Richard Ottoy, SVP Sales, EMEA, Assertive Yield, looks at why operational friction acts as a quiet, systemic tax on publisher yield... The macro-environment for digital publishers has reached a ...