What is Pay Per Click Tracking? PPC tracking helps you analyze how users interact with your ads, from clicks to conversions. It includes metrics like cost-per-click (CPC), calculated by dividing ad ...

Q4 2014 saw another year of strong profit and growth for Google, with “with revenue up 20 percent year on year, at $16.5 billion,” said Patrick Pichette, chief financial officer (CFO) of Google. The e ...

Matthew Umbro reminds marketers to keep track of leads and always review PPC campaigns. He provides tips on the process. While the advice seems obvious, too often leads go into the clients' sales ...

Whether you have just built your first search campaign or have already set up thousands, once you hit the “launch” button, you’re probably already thinking about how to effectively track and share the ...

Every client is different. While some request incredibly granular search ads, others leave it up to their agency’s discretion. Typically, though, most clients who come to my agency, LSEO, have ...