For years, marketers have asked for better visibility into how individual channels contribute to Performance Max results. Google has released a tutorial walking advertisers through its new Performance ...

Google will add AI-generated voiceover capabilities to Performance Max video ads using advertiser headlines and descriptions, but there is an opt-out deadline for marketers working for brands that do ...

Google is enrolling advertisers in an AI voice-over program that will automatically narrate their video ads — unless they opt out by March 20. Google Ads is set to enhance the viewer experience of ...

Almost five years have passed since Google quietly introduced a beta product called Performance Max (PMax). There are now more than one million advertisers using PMax, Google boasted in an ...

In early March, it was leaked that Google Ads will be rolling out channel reporting for Performance Max campaigns. Well, now it is official, Google said they are introducing "‭new‬‭ channel-level‬‭ ...