Programmatic buying is only getting more (and more and more) automated and agentic. But more accountable? That’s a different ...
Integration with Viasat Ads unlocks premium in-flight advertising inventory through automated, data-driven buyingLONDON, June 17, 2026 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the largest ...
Chalice AI and Equativ partner to bring containerized AI curation and real-time bidding optimization to open web programmatic ...
Magnite, Inc. MGNI on Wednesday announced a partnership with Viasat Inc VSAT to integrate programmatic advertising into ...
The U.S. Demand Side Platform Market is Expected to Grow from $12.78 Billion in 2025 to $85.98 Billion by 2035, While Europe is Projected to Expand from $9.73 Billion to $66.75 Billion, Driven by ...
As the data-driven, digital ecosystem expands, so are the number of people looking to understand its intricacies. In an effort to bring transparency to the many industry terms and buzzphrases spinning ...
Media Consulting Group (MCG), a global leader in programmatic supply management and optimization, today announced a strategic ...
This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. The world of programmatic ...
By requiring and analyzing only the standard bidstream CTV Bundle ID and impression timestamp, OpenEPG™ automatically maps full show-level records-including air time, channel, and market-across major ...
More than 20 partners, including LG Ads, TCL, Scripps, A+E Networks, Xumo, Allen Media Group, Haystack and Vevo, participated ...
Wayne Blodwell, founder and chief executive of the Programmatic Advisory, has recently rebranded it as TPA Digital, deliberately phrasing out ‘programmatic.’ He believes the industry has outgrown the ...
Rob Green The author is vice president, streaming, for WideOrbit. Programmatic’s public profile is growing fast, and the industry is abuzz with hopes, dreams and fears about what it means for radio.
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