Adidas dropped its third high-tech Speedfactory sneaker on April 26—and the men’s version sold out online by the next day, perhaps confirming consumer demand for premium data-driven, design-conscious ...

A pair of adidas Made for London trainers sit on a powder-blue tray table the size of an A3 sheet. The shoes don't look like much - but then they wouldn't, because they haven't been made yet. The ...

Last winter, the sportswear giant Adidas opened a pop-up store inside a Berlin shopping mall. The boutique was part of a corporate experiment called Storefactory—a name as flatly self-­explanatory as ...