Forbes

Threads Passes X In Key Monthly Metric For First Time In Zuckerberg Vs. Musk Battle

Threads, Meta’s text-based social media platform that launched in 2023 as a challenger to the Elon Musk-owned X, for the first time beat X in global daily active mobile users for the month of ...
TechCrunch

Threads takes on X with new communities feature

Instagram Threads, Meta’s X rival that now has over 400 million monthly active users, is officially launching a new feature that could redefine how its app is used: Communities. On Thursday, ...
Engadget

Threads users still barely click links

Two years in, Threads is starting to look more and more like the most viable challenger to X. It passed 350 million monthly users earlier this year and Mark Zuckerberg has predicted it could be ...
Mashable

Threads’ disappearing ghost posts might not be gone for good

UPDATE: Oct. 30, 2025, 5:32 p.m. Meta confirmed to Mashable that Threads ghost posts appeared in web searches after the 24-hour expiration period and that the issue had been fixed as of Oct. 30.
MediaPost

Meta Ad Updates: For Reels, Threads, Targeting

At Meta's Brand Building Summit, the tech giant shared AI ad updates on Reels and Threads that are designed to help brands reach their target audiences during culturally relevant moments ...