Three stealthy tracking mechanisms designed to avoid weaknesses in browser cookies pose potential privacy risks to Internet users, a new research paper has concluded. The methods — known as canvas ...

In 2024, plaintiffs across the United States filed various class action cases related to web tracking technology employed by companies to enhance user experience on their websites and to improve the ...

While companies running tracking technologies such as Meta Pixel on their sites have often relied on their privacy notices as defense in the past, such a strategy is starting to prove obsolete. Amid ...

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In its latest suit, Tauler Smith takes aim at the TikTok software that motorcycle-maker Kawasaki uses to identify locations and IP addresses of prospective customers. Major advertisers that use TikTok ...

Wild, wild, west? Web tracking may be the new frontier in class action litigation. With thousands of lawsuits filed in California and increasingly in other states against organizations, including many ...

Healthcare providers have come under fire for their use of third-party analytics software — such as Meta Pixel, Google Analytics and Adobe Analytics — over the past year. These tools are usually free ...

The Department of Health and Human Services and the Federal Trade Commission sent a joint letter to hospitals this summer warning them that using third-party analytics tools on their websites could ...